National Account Manager - FMCG

Job Title: Senior National Account Manager / National Account Manager – FMCG
Salary: £45,000.00 to £55,000.00 + commission
Location: Home based with regular travel to key customers
Reporting to: Managing Director / Board

The Business

A fast-growing FMCG business operating within the vegan and plant-based sector, offering a full sales, marketing and distribution service across owned brands and exclusive UK distribution partnerships. The business operates across multiple high-growth categories including health, confectionery, drinks, supplements and gifting, supplying major UK retailers and online platforms.

This is a senior, commercially focused role with real autonomy and board-level exposure.

The Role

We are seeking an experienced and commercially driven Senior National Account Manager / National Account Manager to take full ownership of key national retail accounts while also driving new business growth. This role combines strategic account management, commercial negotiation, P&L ownership and involvement in new product development.

Key Responsibilities

• Full ownership and development of major national retail accounts across grocery, specialist retail and online channels

• Build and execute strategic account plans to deliver agreed sales targets, margin and long-term growth

• Proactively identify and secure new national accounts and distribution opportunities

• Lead commercial negotiations including pricing, promotions, JBPs and contractual terms, with profitability at the forefront

• Full responsibility for customer-level P&Ls, delivering signed-off sales budgets and margin targets

• Monitor and analyse sales performance, market trends and competitor activity to identify risks and opportunities

• Deliver clear monthly reporting to the board including performance updates, forecasts and market insight

• Play a key role in annual sales budgeting and promotional planning, securing board sign-off

• Conduct gap analysis across existing accounts to unlock incremental growth

• Contribute to NPD discussions, product ranging and launch strategies

• Work closely with internal teams to ensure smooth execution and high levels of customer satisfaction

About You

• Proven experience as a National Account Manager or Senior National Account Manager within FMCG

• Track record managing major UK retail accounts

• Strong commercial capability with hands-on ownership of customer profitability and P&Ls

• Confident negotiator with experience balancing growth and margin

• Comfortable operating at board level and presenting commercial plans

• Highly organised, analytical and commercially minded

• Self-motivated and effective in a largely remote working environment

• Confident using CRM systems and Microsoft tools, with openness to AI-driven productivity (eg Microsoft Copilot)

• Willing to travel to customers as required

What’s on Offer

• Salary of £45,000.00 to £55,000.00 plus commission

• Largely home-based role with flexibility and autonomy

• High-impact role with genuine influence on commercial strategy

• Exposure to high-growth FMCG and plant-based categories

• Supportive, collaborative and entrepreneurial culture

• Strong scope for long-term development as the business grows